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What mare owner look for in stallion ads

Equine-Reproduction.com Bulletin Board » Miscellaneous and Suggestions for a New Topic Category » What mare owner look for in stallion ads « Previous Next »


Author Message
 

Coco
Breeding Stock
Username: Baraaks_storm

Post Number: 127
Registered: 07-2008
Posted on Thursday, March 15, 2012 - 10:45 pm:   Edit Post Delete Post    Move Post (Moderator/Admin Only)

I'm just looking to see what mare owners like to see in Stallion Ads. I'm going to start trying to promote my guy as he is now showing undersaddle and was wondering what everyones oppinion is.
 

hedgerow pony farm
Breeding Stock
Username: Lotsofponies

Post Number: 244
Registered: 03-2009
Posted on Sunday, March 18, 2012 - 06:24 pm:   Edit Post Delete Post    Move Post (Moderator/Admin Only)

A website address so they can check the stallion out without bothering anyone. Then a website that is easy to navigate with good pictures and good videos. Videos are a must.
 

Coco
Breeding Stock
Username: Baraaks_storm

Post Number: 128
Registered: 07-2008
Posted on Monday, March 19, 2012 - 09:34 am:   Edit Post Delete Post    Move Post (Moderator/Admin Only)

Okay, thanks. Do you prefer a video of the stallion under saddle or just turned out to see them move naturally?
 

hedgerow pony farm
Breeding Stock
Username: Lotsofponies

Post Number: 245
Registered: 03-2009
Posted on Wednesday, March 21, 2012 - 08:57 pm:   Edit Post Delete Post    Move Post (Moderator/Admin Only)

Both, video should not be over 3 minute or the veiwer will get board, better to do 2 - 3 minute videos than 1 - 6 minute video.
 

Susan Walker
Weanling
Username: Somedaysue

Post Number: 21
Registered: 04-2009
Posted on Thursday, March 22, 2012 - 11:51 am:   Edit Post Delete Post    Move Post (Moderator/Admin Only)

A pet peeve of mine is not showing at least the first generation pedigree. And that is for any ad, not just a stallion ad. If I like the looks of a horse, I like to know the ancestors behind it or at least have an idea of who the parents were, so I can research further.
 

Karen Knight
Weanling
Username: Sparkskaren

Post Number: 39
Registered: 08-2010
Posted on Friday, March 23, 2012 - 05:40 am:   Edit Post Delete Post    Move Post (Moderator/Admin Only)

Something i hate about ad's to the point that i stop reading is that quite a few ad's go on to tell you how great the stallions ancestors were but only have a small paragraph about the stallion and what it has done. the video should also not be to long looking at the same thing. several i have looked at recently have been 2-3 mins of a horse trotting around the school. Ideally i would want to see it loose then under saddle walk, trot, canter and jumping a fence as although you may be aiming to breed a dressage horse it may not want to do dressage so i always try to have a backup plan.
 

Jos
Board Administrator
Username: Admin

Post Number: 3505
Registered: 10-1999
Posted on Friday, March 23, 2012 - 11:26 am:   Edit Post Delete Post    Move Post (Moderator/Admin Only)

OK... <chuckle>

One of the things that our own breeding operation (Avalon Equine) considers of importance is that the advertisement catches the eye of the reader. A recent debate on another bulletin board suggested that the ad must have a conformation shot (the OP had asked if a really beautiful head shot would work), and while a conformation shot is important, it will be one of 100 conformation shots in the magazine. Let's face it, if one is thumbing through, there will be 30 bay horse conformation shots, 30 chestnut... etc. If there is something that makes the ad stand out from all the rest and piques the reader's interest, then even if there isn't a conformation shot, if there is a website link, the reader will be likely to visit the website - and one can only pack so much information in a print ad before it becomes cluttered, so getting the person to visit the website these days is probably of significant importance.

With that in mind, here is one of our three ads for this year. One of the others is currently viewable in the Avalon News section and the third one is awaiting publication and will be coming out shortly and will also be put on the news page of the Avalon website once published.

(And no, it's not me in case anyone was wondering!!)

Avalon Ad
 

hedgerow pony farm
Breeding Stock
Username: Lotsofponies

Post Number: 247
Registered: 03-2009
Posted on Friday, March 23, 2012 - 05:50 pm:   Edit Post Delete Post    Move Post (Moderator/Admin Only)

I'm glad to see he is wearing a helmet!
 

Jos
Board Administrator
Username: Admin

Post Number: 3506
Registered: 10-1999
Posted on Friday, March 23, 2012 - 06:07 pm:   Edit Post Delete Post    Move Post (Moderator/Admin Only)

:-) You will note the bottom right "Leg-Up Equestrian Aid Foundation" (now known as the "Leg-Up Equestrian Assistance Program", but that's another story). Last year the foundation, which is our not-for-profit fundraising organisation and quite separate from Equine-Reproduction.com LLC and Avalon Equine, donated funds to assist Courtney King Dye who underwent a catastrophic accident resulting in brain injury. Courtney has since the accident strongly promoted helmet use (she was not wearing one at the time of the accident - and it was a simple stumble by the horse that was not a "difficult" horse that led to the horse falling and her injury) and in part because of that promotion and the accident, rules have been changed in the Dressage arena and competitions relating the wearing of a hard hat.

So yes - it was an important point with us that he was wearing a helmet! :-)



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